Saturday, April 5, 2008

Link Building

Getting more traffic from search engines is a common goal for every webmaster and web enabled business. Natural traffic from search engines is not only free of cost, but also can be highly converting. But it’s not as easy as it seems. To get considerable amount of traffic from major search engines like Yahoo, MSN and Google in particular, your site should rank very well for some specific keywords and phrases related to your niche.

Link building campaigns is one of the proven off-site SEO activities by which you can rank well in your niche. If you rank higher in SERPS (Search Engine Results Pages) for popular and frequently searched keywords in your niche, you enjoy good and free stream of steady traffic; targeted to your business and website theme.

Achieving top placements in SERPS for your keywords on search engines like Google isn’t easy. Your website can only rank well if it has good rankings. Backlink count and link value of those backlinks is one of the most important aspects which decide if you’d rank well for particular keywords. If your site is established and offers good information, products or services, many other sites will naturally link to you; but not in a way as you’d need for better rankings. Natural link backs to your site builds up slowly, only after your webpages are indexed in search engines and rank well enough so that people can find and link to them from their websites out of their own discretion; hence the need for professional link building and SEO services.

Anchor texts and link titles of the backlinks are very important in terms of off-site SEO. Link building and off-site website optimization services from trusted individuals and SEO firms are a great option to build quality backlinks with optimized anchor texts and link titles from trusted and related websites to your niche. Such services and packages ensure you get linked from pages highly related to your niche and with good link value.

The link value of pages linking to you is determined by various factors like domain age, page content quality, number of outgoing links, credibility and so on. Backlinks from authority and high page rank sites are highly rewarding but difficult to get. Similarly, one should be careful not to submit for FFA (Free For All) sites and directories and unrelated niches or “bad neighborhoods” as it may seriously hurt your search engine rankings, SERPS position and credibility.

There are several ways to build backlinks with great link value to your website:

* Blog Review Posting
* Directory Submission
* Text Link Advertising
* Press Release Submission

Professional and ethical link building activities always have a positive result on your SE rankings and increase your link popularity substantially; bringing you more free, natural or organic traffic. I’d suggest you not to involve in shady link building practices like spamming and Black Hat SEO activities which may bring good results for a few months, but can get your sites banned from search engines indefinitely.

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