As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years. Google seems to be updating their index as often as every other week at this point and older established sites that are already indexed seem to be re- crawled on that twice a month schedule on a fairly routine basis.
Two clients that hired me for recent work saw their rankings shoot to the top for a newly targeted search phrase in a weekend when I did optimization on a Thursday and they were ranked instantly by Saturday. Now keep in mind that this doesn't happen for everyone, only those that have been online for some period and already have significant content that simply needs tweaking and proper title and metatag information added. They usually have relatively good existing PageRank and do well for other RELEVANT search phrases already. I offer that warning only to avoid instilling false hopes in anyone hoping to achieve the same instant ranking boost overnight.
Those clients that do succeed in this way are often thrilled with the results accomplished in such short order. I'd love to be able to offer that type of ranking boosts to everyone, but some are more equal than others when it comes to easy, inexpensive SEO tune-ups that rev up your rankings overnight. Your mileage may vary.
WHY DO NEW SITES SUFFER?
What is going on with newer sites that don't get crawled for months? I've got a client, a newer attorney directory that offers tons of great information in the form of articles on specific areas of law, links to incredibly valuable and relevant legal sites and over 600,000 attorneys listed by practice area and state. Yet the site has not been re-crawled by Google for over 3 months! Now this would not be such a big issue for many sites, but this site is relatively new and we've optimized all the titles, tags & page text, created a complete site map and placed links to all these resources on the front page.
I know that the site is not being crawled because Google's cached copy of the front page shows it before we did the work four months ago, without the new links and without title tags. We've submitted the site by hand, (manually) once a month for three months via the Google Add URL page. http://www.google.com/addurl.html When the hand submission failed to get it re-indexed for four months, we submitted the sitemap page, which has not been crawled at all. Google shows only ONE page on this site, when in fact it has thousands of pages, a sitemap and dozens static pages!
Part of the problem is that this site must be dynamic, since a database of over 632,000 attorneys must be accessed, retrieved and served for any of those law firms searched for to be returned to the site visitor. Google warns owners of dynamic sites that Googlebot may not crawl dynamically generated pages with "?"" question marks in the URL. This is to avoid crashing the server with too many concurrent page requests from Google's spider. http://www.google.com/webmasters/2.html#A1
The solution to this dynamic URL problem has been discussed widely in search engine forums and solutions have been bandied about including software provided by SEO's, URL re-write techniques for dynamic pages on APACHE servers http://www.alistapart.com/articles/urls/ and PHP pages http://www.stargeek.com/php-seo.php to generate search engine friendly URL's. Others recommend simply adding static HTML sitemap pages as alternatives for the search engine spiders. In this instance the client's developer simply said "I can't do that (PHP solution) on this server". So we resorted to putting up the static HTML sitemap pages with hard-coded
URLS to the main 54 pages of the site at http://lawfirm411.com/Law-Firm-411-sitemap.html This should get at least those fifty pages crawled by Googlebot, but Googles' spider appears not to be crawling this site at all. How do we know this? See for yourself by using the following query in the search box at Google: allinurl:www.lawfirm411.com where the result page shows ONE page in the results. If you try that query on your own site (replace your own domain name for lawfirm411.com), you'll see the results lists ALL your pages.
The site home page was crawled by Google four months ago, when they took their "Cached Snapshot" of the page. You can see this by visiting the Google cached page here: http://66.102.7.104/search?sourceid=navclient&;ie=UTF-8&q=cache:www.lawfirm411.com where the date of this snapshot is "Apr 20, 2004 07:42:19 GMT" and they haven't been back since. The page in that snapshot has none of the newly added links, an outdated title tag, and old content.
This problem is not unique to this site. One client we worked with two years ago had a dynamically generated, framed site! Those two site structures have always given search engines trouble. Their site was not crawled at all and only the front page showed up. Our solution was to create a second domain (owned by the client), which had static HTML pages that precisely mirrored the content of the client's framed, dynamically generated site. Guess what happened after Googlebot crawled the static site? Google indexed the framed site in full and then banned the static site from the index! Not an approach we advocate, but the one that worked for this client.
We're still searching for ways to get Googlebot back to LawFirm411.com before creating that new static site, but decided to share this odd experience with the SEO community before going to any extremes. Google provides over 70% of most search engine referred traffic to ALL of our clients and we realized we can't site idly by and see a major client languish because Googlebot didn't like what it found at the client site on the first visit four months ago. This issue dogs newer sites in other places as well. The Open Directory Project has also become notoriously slow in adding new sites to the directory and in this case, has not picked up this site even after 6 regular monthly submissions. The web playing field may have begun tilting toward older, established sites and away from new ones.
Monday, October 19, 2009
Abandoned by Google Googlebot, Wherefore Art Thou Googlebot
As a search engine optimization specialist I often optimize existing web pages for small business clients, upload them to the site and see pages re-indexed by Google within a week. This only happens with existing business sites that have been online for a few years. Google seems to be updating their index as often as every other week at this point and older established sites that are already indexed seem to be re- crawled on that twice a month schedule on a fairly routine basis.
Two clients that hired me for recent work saw their rankings shoot to the top for a newly targeted search phrase in a weekend when I did optimization on a Thursday and they were ranked instantly by Saturday. Now keep in mind that this doesn't happen for everyone, only those that have been online for some period and already have significant content that simply needs tweaking and proper title and metatag information added. They usually have relatively good existing PageRank and do well for other RELEVANT search phrases already. I offer that warning only to avoid instilling false hopes in anyone hoping to achieve the same instant ranking boost overnight.
Those clients that do succeed in this way are often thrilled with the results accomplished in such short order. I'd love to be able to offer that type of ranking boosts to everyone, but some are more equal than others when it comes to easy, inexpensive SEO tune-ups that rev up your rankings overnight. Your mileage may vary.
WHY DO NEW SITES SUFFER?
What is going on with newer sites that don't get crawled for months? I've got a client, a newer attorney directory that offers tons of great information in the form of articles on specific areas of law, links to incredibly valuable and relevant legal sites and over 600,000 attorneys listed by practice area and state. Yet the site has not been re-crawled by Google for over 3 months! Now this would not be such a big issue for many sites, but this site is relatively new and we've optimized all the titles, tags & page text, created a complete site map and placed links to all these resources on the front page.
I know that the site is not being crawled because Google's cached copy of the front page shows it before we did the work four months ago, without the new links and without title tags. We've submitted the site by hand, (manually) once a month for three months via the Google Add URL page. http://www.google.com/addurl.html When the hand submission failed to get it re-indexed for four months, we submitted the sitemap page, which has not been crawled at all. Google shows only ONE page on this site, when in fact it has thousands of pages, a sitemap and dozens static pages!
Part of the problem is that this site must be dynamic, since a database of over 632,000 attorneys must be accessed, retrieved and served for any of those law firms searched for to be returned to the site visitor. Google warns owners of dynamic sites that Googlebot may not crawl dynamically generated pages with "?"" question marks in the URL. This is to avoid crashing the server with too many concurrent page requests from Google's spider. http://www.google.com/webmasters/2.html#A1
The solution to this dynamic URL problem has been discussed widely in search engine forums and solutions have been bandied about including software provided by SEO's, URL re-write techniques for dynamic pages on APACHE servers http://www.alistapart.com/articles/urls/ and PHP pages http://www.stargeek.com/php-seo.php to generate search engine friendly URL's. Others recommend simply adding static HTML sitemap pages as alternatives for the search engine spiders. In this instance the client's developer simply said "I can't do that (PHP solution) on this server". So we resorted to putting up the static HTML sitemap pages with hard-coded
URLS to the main 54 pages of the site at http://lawfirm411.com/Law-Firm-411-sitemap.html This should get at least those fifty pages crawled by Googlebot, but Googles' spider appears not to be crawling this site at all. How do we know this? See for yourself by using the following query in the search box at Google: allinurl:www.lawfirm411.com where the result page shows ONE page in the results. If you try that query on your own site (replace your own domain name for lawfirm411.com), you'll see the results lists ALL your pages.
The site home page was crawled by Google four months ago, when they took their "Cached Snapshot" of the page. You can see this by visiting the Google cached page here: http://66.102.7.104/search?sourceid=navclient&;ie=UTF-8&q=cache:www.lawfirm411.com where the date of this snapshot is "Apr 20, 2004 07:42:19 GMT" and they haven't been back since. The page in that snapshot has none of the newly added links, an outdated title tag, and old content.
This problem is not unique to this site. One client we worked with two years ago had a dynamically generated, framed site! Those two site structures have always given search engines trouble. Their site was not crawled at all and only the front page showed up. Our solution was to create a second domain (owned by the client), which had static HTML pages that precisely mirrored the content of the client's framed, dynamically generated site. Guess what happened after Googlebot crawled the static site? Google indexed the framed site in full and then banned the static site from the index! Not an approach we advocate, but the one that worked for this client.
We're still searching for ways to get Googlebot back to LawFirm411.com before creating that new static site, but decided to share this odd experience with the SEO community before going to any extremes. Google provides over 70% of most search engine referred traffic to ALL of our clients and we realized we can't site idly by and see a major client languish because Googlebot didn't like what it found at the client site on the first visit four months ago. This issue dogs newer sites in other places as well. The Open Directory Project has also become notoriously slow in adding new sites to the directory and in this case, has not picked up this site even after 6 regular monthly submissions. The web playing field may have begun tilting toward older, established sites and away from new ones.
Two clients that hired me for recent work saw their rankings shoot to the top for a newly targeted search phrase in a weekend when I did optimization on a Thursday and they were ranked instantly by Saturday. Now keep in mind that this doesn't happen for everyone, only those that have been online for some period and already have significant content that simply needs tweaking and proper title and metatag information added. They usually have relatively good existing PageRank and do well for other RELEVANT search phrases already. I offer that warning only to avoid instilling false hopes in anyone hoping to achieve the same instant ranking boost overnight.
Those clients that do succeed in this way are often thrilled with the results accomplished in such short order. I'd love to be able to offer that type of ranking boosts to everyone, but some are more equal than others when it comes to easy, inexpensive SEO tune-ups that rev up your rankings overnight. Your mileage may vary.
WHY DO NEW SITES SUFFER?
What is going on with newer sites that don't get crawled for months? I've got a client, a newer attorney directory that offers tons of great information in the form of articles on specific areas of law, links to incredibly valuable and relevant legal sites and over 600,000 attorneys listed by practice area and state. Yet the site has not been re-crawled by Google for over 3 months! Now this would not be such a big issue for many sites, but this site is relatively new and we've optimized all the titles, tags & page text, created a complete site map and placed links to all these resources on the front page.
I know that the site is not being crawled because Google's cached copy of the front page shows it before we did the work four months ago, without the new links and without title tags. We've submitted the site by hand, (manually) once a month for three months via the Google Add URL page. http://www.google.com/addurl.html When the hand submission failed to get it re-indexed for four months, we submitted the sitemap page, which has not been crawled at all. Google shows only ONE page on this site, when in fact it has thousands of pages, a sitemap and dozens static pages!
Part of the problem is that this site must be dynamic, since a database of over 632,000 attorneys must be accessed, retrieved and served for any of those law firms searched for to be returned to the site visitor. Google warns owners of dynamic sites that Googlebot may not crawl dynamically generated pages with "?"" question marks in the URL. This is to avoid crashing the server with too many concurrent page requests from Google's spider. http://www.google.com/webmasters/2.html#A1
The solution to this dynamic URL problem has been discussed widely in search engine forums and solutions have been bandied about including software provided by SEO's, URL re-write techniques for dynamic pages on APACHE servers http://www.alistapart.com/articles/urls/ and PHP pages http://www.stargeek.com/php-seo.php to generate search engine friendly URL's. Others recommend simply adding static HTML sitemap pages as alternatives for the search engine spiders. In this instance the client's developer simply said "I can't do that (PHP solution) on this server". So we resorted to putting up the static HTML sitemap pages with hard-coded
URLS to the main 54 pages of the site at http://lawfirm411.com/Law-Firm-411-sitemap.html This should get at least those fifty pages crawled by Googlebot, but Googles' spider appears not to be crawling this site at all. How do we know this? See for yourself by using the following query in the search box at Google: allinurl:www.lawfirm411.com where the result page shows ONE page in the results. If you try that query on your own site (replace your own domain name for lawfirm411.com), you'll see the results lists ALL your pages.
The site home page was crawled by Google four months ago, when they took their "Cached Snapshot" of the page. You can see this by visiting the Google cached page here: http://66.102.7.104/search?sourceid=navclient&;ie=UTF-8&q=cache:www.lawfirm411.com where the date of this snapshot is "Apr 20, 2004 07:42:19 GMT" and they haven't been back since. The page in that snapshot has none of the newly added links, an outdated title tag, and old content.
This problem is not unique to this site. One client we worked with two years ago had a dynamically generated, framed site! Those two site structures have always given search engines trouble. Their site was not crawled at all and only the front page showed up. Our solution was to create a second domain (owned by the client), which had static HTML pages that precisely mirrored the content of the client's framed, dynamically generated site. Guess what happened after Googlebot crawled the static site? Google indexed the framed site in full and then banned the static site from the index! Not an approach we advocate, but the one that worked for this client.
We're still searching for ways to get Googlebot back to LawFirm411.com before creating that new static site, but decided to share this odd experience with the SEO community before going to any extremes. Google provides over 70% of most search engine referred traffic to ALL of our clients and we realized we can't site idly by and see a major client languish because Googlebot didn't like what it found at the client site on the first visit four months ago. This issue dogs newer sites in other places as well. The Open Directory Project has also become notoriously slow in adding new sites to the directory and in this case, has not picked up this site even after 6 regular monthly submissions. The web playing field may have begun tilting toward older, established sites and away from new ones.
Friday, April 3, 2009
Get Your Website Seen With Improved SEO
If you have an internet-based business, one of your key marketing concerns is trying to get people to see your website because, quite simply, if people can't find you, your not going to make any sales. One of the best ways to get seen is to get placement on the first two pages of Google or other search engines. There are ways you can increase your search engine optimization, or SEO, that take a little bit of effort but could, in the end, make or break your business.
Ideally, you want your business to pop up on the first two pages of the search engine results page because the better your SEO, the better your chances of increasing traffic to your website.
Just for fun, type in something pertaining to your business, something a person would search for if looking for your particular product. Where does your business rank? if it's on the first or second page, you're in good shape. But what if you're on page 20? or 200?Chances are no one who is looking for your product will ever get to you. They'll click on one of the other sites that offer the same product.
It doesn't matter if your products are better or if you have a prettier website, what matters is being seen. With all the competition out there, how do you increase your SEO.
Chances are you have a limited marketing and advertising budget and improving your SEO is one of the few ways you can go head-to-head with the big hitters. Thankfully, there are ways you can increase your SEO without spending a penny, but it will take some work.
The key is keywords. Keywords are the words that someone will type in the search bar if they are looking for a particular product. Google ''ranks'' sites based on keywords to determine if its a quality site. It's all done by computer and is based on what there computer recognizes as a quality site, or one that matches the keyword typed in.
Google has a free web analytics program that helps determine what keywords people would use to find your business. That's the first step. Then make certain those keywords are featured prominently on your website. Another thing to consider is your domain name.You should pick something that is close to the name of the product you are selling. For example, if you sell business software on your site, something like BusinessSoftware.com is a terrific domain name. Having a good domain name can increase your SEO dramatically.
Link-backs are another way to increase your search engine visibility. Link-backs are just that--- other places on the internet that link-back to your website. You can do this by several ways, including blogging, writing articles for online publications, issuing press releases, social networking, ect. The bigger your presence on the web, the better your SEO.Increasing your SEO doesn't happen by itself, you have to work constantly at it. It's an on going part of doing business on-line. Treat it like a game---one that you want to win.
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Ideally, you want your business to pop up on the first two pages of the search engine results page because the better your SEO, the better your chances of increasing traffic to your website.
Just for fun, type in something pertaining to your business, something a person would search for if looking for your particular product. Where does your business rank? if it's on the first or second page, you're in good shape. But what if you're on page 20? or 200?Chances are no one who is looking for your product will ever get to you. They'll click on one of the other sites that offer the same product.
It doesn't matter if your products are better or if you have a prettier website, what matters is being seen. With all the competition out there, how do you increase your SEO.
Chances are you have a limited marketing and advertising budget and improving your SEO is one of the few ways you can go head-to-head with the big hitters. Thankfully, there are ways you can increase your SEO without spending a penny, but it will take some work.
The key is keywords. Keywords are the words that someone will type in the search bar if they are looking for a particular product. Google ''ranks'' sites based on keywords to determine if its a quality site. It's all done by computer and is based on what there computer recognizes as a quality site, or one that matches the keyword typed in.
Google has a free web analytics program that helps determine what keywords people would use to find your business. That's the first step. Then make certain those keywords are featured prominently on your website. Another thing to consider is your domain name.You should pick something that is close to the name of the product you are selling. For example, if you sell business software on your site, something like BusinessSoftware.com is a terrific domain name. Having a good domain name can increase your SEO dramatically.
Link-backs are another way to increase your search engine visibility. Link-backs are just that--- other places on the internet that link-back to your website. You can do this by several ways, including blogging, writing articles for online publications, issuing press releases, social networking, ect. The bigger your presence on the web, the better your SEO.Increasing your SEO doesn't happen by itself, you have to work constantly at it. It's an on going part of doing business on-line. Treat it like a game---one that you want to win.
Medical center apartments close to Hermann hospital Making good use of a classified site How to Choose the Best Beach Resorts Garden Tool And Garage Storage Solutions For Spring Cleaning Cure Acne with natural steps Try out Coffee house drinks How To Play Online Blackjack Network Security Management Services Local attractions to visit while on vacations at the Grupo Mayan resorts Yes i have seen GOD, Have you? Short Sale Help – Learn More about How to Stop Foreclosures It is time to recognize the significance of credit repair software I found some great deals on new wedding favors! Custom Floor Mats: The Floor Mats with Exciting Features Best Tips for Carpet Cleaning Intimate Beach Wedding at Nigi Nigi Too Boracay Beach Resort Role of Translators and Interpreters in Global Business How to lower down your Mobile bill How can we deal with opinion issues? Wildlife Resorts in India
Saturday, March 28, 2009
3-Way Links - The Evolution of Back Linking
There is a lot of competition going on in every single niche. May it be business, sports gaming, cooking etc... The only way to get ahead of the competition is to get ranked high up in search engine rankings. The problem is everyone in the niche knows this and most probably every single one of are listed in the search engine ranks. This leaves you far behind the people using SEO's. You're left there trying to use articles and blog posts with back links to get your site listed higher in a search engine ranking but it isn't going up that much, maybe that extra 8 visits but nothing special and you don't want to use programs like AdWords because you're worried about wasting money with all the other sites using other SEO's and soon you're on the verge of giving up altogether.
If that sounds like you then don't worry I have the solution to get you ahead of your competition. 3 way links. What's that I hear you ask? Well 3way links is this program that will put your site straight into the high listings of search engines like Google. It is just like back linking but you get much better results. Some of you know that search engines treat 3 way links like normal back links, but this is different. 3 way links increases your traffic by double in a month and it increases month after month for at least 50 sites.
However, the problem with 3 way links is that it takes time for the results to come. It takes about 1 week maybe a little longer to get some good traffic to your site and by a month you should be getting a lot more traffic than you were getting by submitting your articles.
If that sounds like you then don't worry I have the solution to get you ahead of your competition. 3 way links. What's that I hear you ask? Well 3way links is this program that will put your site straight into the high listings of search engines like Google. It is just like back linking but you get much better results. Some of you know that search engines treat 3 way links like normal back links, but this is different. 3 way links increases your traffic by double in a month and it increases month after month for at least 50 sites.
However, the problem with 3 way links is that it takes time for the results to come. It takes about 1 week maybe a little longer to get some good traffic to your site and by a month you should be getting a lot more traffic than you were getting by submitting your articles.
Wednesday, March 25, 2009
Why it is Vital to Hire an SEO Writer
If you are in the arena of search engine optimization, then you surely must know how important it is to hire a competent and efficient SEO writer. Good for you if you have years' worth of experience in SEO marketing already because by then, you would not have any trouble looking for that particular writer who would help you propel your website towards success. However, if you are still new to the industry, then do not fret. You do need help with the basics but as soon as you get the hang of them, finding that writer that you are the most compatible with can be achieved in no time.
We need to define the job description of an SEO writer so that you would know what to look for when you start posting ads for one. In essence, a search engine optimization writer is a writer that produces articles to respond to SEO needs. For a website to establish strong presence on the Internet, it should have high quality content that a search engine optimization writer is capable of producing. What the writer does is he actually produces articles and materials that are optimized with keywords or key phrases that are relevant to that particular niche of the website. This way, draw quality traffic is drawn to the website by catching the attention of search engines.
For instance, you operate an online store that sells tennis apparel and equipment. You should realize that there are hundreds, even thousands of online tennis stores selling pretty much the same merchandise as you are. Thus, you need to publish optimized content on your website so that when a person googles "Adidas tennis shoes", your website would be amongst the top search engine results. This is basically the end purpose of an SEO writer's writing endeavors.
What the writer needs to do is do extensive research on the central theme of all the articles that he or she needs to come up with. In the example mentioned, this would be tennis apparel and equipment, of course. From this central theme, the writer can then come up with other relevant keywords or key phrases and then expertly insert these into articles of various topics - all related to the central theme, of course.
All the same, the articles produced here should be informative and grammatically correct. Gone are the days when articles would be published just to trick search engines into ranking your website high. Quality content is needed to give your website that competitive edge and to do this, you definitely need the services of a competent SEO writer.
We need to define the job description of an SEO writer so that you would know what to look for when you start posting ads for one. In essence, a search engine optimization writer is a writer that produces articles to respond to SEO needs. For a website to establish strong presence on the Internet, it should have high quality content that a search engine optimization writer is capable of producing. What the writer does is he actually produces articles and materials that are optimized with keywords or key phrases that are relevant to that particular niche of the website. This way, draw quality traffic is drawn to the website by catching the attention of search engines.
For instance, you operate an online store that sells tennis apparel and equipment. You should realize that there are hundreds, even thousands of online tennis stores selling pretty much the same merchandise as you are. Thus, you need to publish optimized content on your website so that when a person googles "Adidas tennis shoes", your website would be amongst the top search engine results. This is basically the end purpose of an SEO writer's writing endeavors.
What the writer needs to do is do extensive research on the central theme of all the articles that he or she needs to come up with. In the example mentioned, this would be tennis apparel and equipment, of course. From this central theme, the writer can then come up with other relevant keywords or key phrases and then expertly insert these into articles of various topics - all related to the central theme, of course.
All the same, the articles produced here should be informative and grammatically correct. Gone are the days when articles would be published just to trick search engines into ranking your website high. Quality content is needed to give your website that competitive edge and to do this, you definitely need the services of a competent SEO writer.
Tuesday, March 17, 2009
10 Ways to Build Search Engine Optimization
Organic Search results appear in the non-advertising areas of the search engine results page. This is the equivalent of FREE advertising, so search engine optimization (SEO) is a very important strategy for creating a successful web site. So, it is imperative that you create an effective SEO strategy to help your web site bring you new customers. Here are 10 ways to improve your search engine optimization strategy.
1. Keywords: Develop unique keywords and relevant titles for each of your web site pages and each article or blog you publish.
2. Content: The depth of research and development applied to your content strategy will be directly proportional to the quality and quantity of traffic you receive in organic search. "Content" includes the written word, applications, widgets, tools and other digital assets.
3. Copy writing: Adding one word or phrase in the right place can increase visibility for a particular keyword. Be careful in your approach, and consider the human element, no matter how tempting it is to over-tweak.
4. Permanent Links: Start the process of cataloging multiple redirects and campaign URL's and set up permanent redirects to make it easier for the engines to find the "real" URL.
5. Interlinking: Link to others web sites, have others link to yours. Writing useful articles that link back to your web site and getting others to use the articles on their home pages is one of the best strategies for improving your rankings in the search engines.
6. Feed submission: Determine which feeds are most relevant to your business (products, maps, etc.) and take steps to provide data to the engines. With placements like Google Maps, a feed could be a quick ticket to a No. 1, No. 2, or No. 3 natural ranking.
7. Title and Description: Create a succinct title and description, which along with your Keywords, is an important part of your meta strategy for SEO.
8. Linking Architecture: Search engines need a unique URL for each page to actually index each page separately. Using parameters like /ShowArticle.cfm?article_id=14 doesn't work. You could have a million articles linked like this, but the search engines wouldn't know it. But search engines do like /ShowArticle.cfm/14 - if your information architect designs your system in this way, you can be assured that every article or web page will be reviewed by the search engines - making sure each has a different title, keyword list and description will guarantee that the search engines actually index the articles and pages. This is the best strategy for getting search engines to crawl your site and index content.
9. Clean up broken links: Find and remove permanently broken internal links or set up properly configured 404 error page to improve crawling performance that lets engines know that the old link is history.
10. Make your pages smaller by removing common JavaScript and CSS code to external files. The files are then cached by the browser and your page loads quicker and the search engines can crawl your pages quicker and easier.
These are only a few of the many things you can do to help your SEO. They are free and if you can coordinate all of these things into your web site, they are also very effective.
Bonus Information!
For coders, these are some of the areas that must be taken into consideration:
*Meta Tags - though your title, keywords and description in your site's meta-tags may have been effective when you launched your site, this can change. Your meta-tags must be tested regularly - it is important to test and re-test your meta data.
*Content - like meta tags, your site content must be updated regularly and must reflect the meta data you are using. When it comes to search engine indexing, the continuity of your meta data and content are checked. Event the order in which your keywords are set and HTML like bold text can make your information easier for the search engine spiders to crawl.
*Links - building links on your site allows you to become more friendly on-line. By making friends virtually, you are increasing your popularity and reputation on-line. This interlinking is an effective strategy to promote your site - the more relevant your links are, the more powerful your web site becomes.
For marketers, this is the most powerful way to build traffic.
*In-Bound Links - Article marketing is one of the key ways to build in-bound links. Every site that posts one of your articles becomes a billboard pointing back to your web sitearticles becomes a billboard pointing back to your web site. Imagine having an article on 1,000 web sites - that's 1,000 billboards pointing to your web site. Now imaging 100 articles on 1,000 web site pointing back to your web site - that is 100,000 billboards that make your site one of the highest ranked sites on the Internet.
When you implement these Strategies, you'll find two long-term benefits for your website:
1) This will boost your web site search engine rankings. 2) This will attract quality traffic to your site.
1. Keywords: Develop unique keywords and relevant titles for each of your web site pages and each article or blog you publish.
2. Content: The depth of research and development applied to your content strategy will be directly proportional to the quality and quantity of traffic you receive in organic search. "Content" includes the written word, applications, widgets, tools and other digital assets.
3. Copy writing: Adding one word or phrase in the right place can increase visibility for a particular keyword. Be careful in your approach, and consider the human element, no matter how tempting it is to over-tweak.
4. Permanent Links: Start the process of cataloging multiple redirects and campaign URL's and set up permanent redirects to make it easier for the engines to find the "real" URL.
5. Interlinking: Link to others web sites, have others link to yours. Writing useful articles that link back to your web site and getting others to use the articles on their home pages is one of the best strategies for improving your rankings in the search engines.
6. Feed submission: Determine which feeds are most relevant to your business (products, maps, etc.) and take steps to provide data to the engines. With placements like Google Maps, a feed could be a quick ticket to a No. 1, No. 2, or No. 3 natural ranking.
7. Title and Description: Create a succinct title and description, which along with your Keywords, is an important part of your meta strategy for SEO.
8. Linking Architecture: Search engines need a unique URL for each page to actually index each page separately. Using parameters like /ShowArticle.cfm?article_id=14 doesn't work. You could have a million articles linked like this, but the search engines wouldn't know it. But search engines do like /ShowArticle.cfm/14 - if your information architect designs your system in this way, you can be assured that every article or web page will be reviewed by the search engines - making sure each has a different title, keyword list and description will guarantee that the search engines actually index the articles and pages. This is the best strategy for getting search engines to crawl your site and index content.
9. Clean up broken links: Find and remove permanently broken internal links or set up properly configured 404 error page to improve crawling performance that lets engines know that the old link is history.
10. Make your pages smaller by removing common JavaScript and CSS code to external files. The files are then cached by the browser and your page loads quicker and the search engines can crawl your pages quicker and easier.
These are only a few of the many things you can do to help your SEO. They are free and if you can coordinate all of these things into your web site, they are also very effective.
Bonus Information!
For coders, these are some of the areas that must be taken into consideration:
*Meta Tags - though your title, keywords and description in your site's meta-tags may have been effective when you launched your site, this can change. Your meta-tags must be tested regularly - it is important to test and re-test your meta data.
*Content - like meta tags, your site content must be updated regularly and must reflect the meta data you are using. When it comes to search engine indexing, the continuity of your meta data and content are checked. Event the order in which your keywords are set and HTML like bold text can make your information easier for the search engine spiders to crawl.
*Links - building links on your site allows you to become more friendly on-line. By making friends virtually, you are increasing your popularity and reputation on-line. This interlinking is an effective strategy to promote your site - the more relevant your links are, the more powerful your web site becomes.
For marketers, this is the most powerful way to build traffic.
*In-Bound Links - Article marketing is one of the key ways to build in-bound links. Every site that posts one of your articles becomes a billboard pointing back to your web sitearticles becomes a billboard pointing back to your web site. Imagine having an article on 1,000 web sites - that's 1,000 billboards pointing to your web site. Now imaging 100 articles on 1,000 web site pointing back to your web site - that is 100,000 billboards that make your site one of the highest ranked sites on the Internet.
When you implement these Strategies, you'll find two long-term benefits for your website:
1) This will boost your web site search engine rankings. 2) This will attract quality traffic to your site.
Friday, March 13, 2009
Search Engine in Your Real Estate Business, and Why It's a Must
Real Estate is a cut throat business. You must equip yourself with the proper tools to make a success of it. Every single day, hundreds of thousands of sites are battling for position in the search engines. This includes nearly every Realtor or real estate agent in the country. If you don't keep up, you are going to fail, and lose positioning fast. You must know what you are doing, or your time will end up a complete waste.
90% of home buyers nowadays turn to the internet when beginning their home searches. It is extremely important that you are the first contact to these people. You will not only need a professional looking website, it will also need to be highly optimized for SEO or search engine optimization.
Most people don't get past the first page of results in the search engines before they click on a link. You want to do everything possible to secure your spot on the first page. For this very reason, many Realtors end up hiring an expensive SEO expert to do their real estate SEO for them. Not only is this unnecessary, it's also not the best idea for a few reasons.
1. They charge way too much for something you can easily do yourself in just a few minutes a day.
2. When someone else is doing your SEO, they don't share the same interest in your business succeeding as you do.
3. Knowing how to do your own SEO will ensure that the job is done the right way
4. There are no on-going fees!
Another great thing about knowing how to do your own search engine optimization for your real estate business, is that if you ever do decide to hire some help, you can actually know if they are doing what they are supposed to. Many times, SEO experts charge hundreds or even thousands of dollars for doing dead simple SEO. This can be just a couple hours of work!
Search engine optimization is not only easy to learn, it's also easy to implement. The key is knowing exactly what needs to be done. Real estate agents need search engine optimization if they want to get qualified leads! It's a steady source of free traffic, and many Realtors don't even do SEO. That's a huge mistake. A first page ranking in any search engine for a top real estate related keyword can bring thousands of targeted visitors to your website.
A real estate business without proper SEO is severely limiting their income potential. Not only from new business being generated, but also the amount of real estate relocation leads you can get referral fees from. The possibilities are endless! Bottom line, learn how to do your own SEO for your real estate business. You will see drastic changes.
90% of home buyers nowadays turn to the internet when beginning their home searches. It is extremely important that you are the first contact to these people. You will not only need a professional looking website, it will also need to be highly optimized for SEO or search engine optimization.
Most people don't get past the first page of results in the search engines before they click on a link. You want to do everything possible to secure your spot on the first page. For this very reason, many Realtors end up hiring an expensive SEO expert to do their real estate SEO for them. Not only is this unnecessary, it's also not the best idea for a few reasons.
1. They charge way too much for something you can easily do yourself in just a few minutes a day.
2. When someone else is doing your SEO, they don't share the same interest in your business succeeding as you do.
3. Knowing how to do your own SEO will ensure that the job is done the right way
4. There are no on-going fees!
Another great thing about knowing how to do your own search engine optimization for your real estate business, is that if you ever do decide to hire some help, you can actually know if they are doing what they are supposed to. Many times, SEO experts charge hundreds or even thousands of dollars for doing dead simple SEO. This can be just a couple hours of work!
Search engine optimization is not only easy to learn, it's also easy to implement. The key is knowing exactly what needs to be done. Real estate agents need search engine optimization if they want to get qualified leads! It's a steady source of free traffic, and many Realtors don't even do SEO. That's a huge mistake. A first page ranking in any search engine for a top real estate related keyword can bring thousands of targeted visitors to your website.
A real estate business without proper SEO is severely limiting their income potential. Not only from new business being generated, but also the amount of real estate relocation leads you can get referral fees from. The possibilities are endless! Bottom line, learn how to do your own SEO for your real estate business. You will see drastic changes.
Thursday, March 12, 2009
Great Tips to Make As Much As $5,000 - $10,000 Every Month
You've heard about the people who have started to make money online, and you feel like you want to do the same. You want to have your own internet business, so that you can also earn money online. Well, guess what? What you want to happen is possible. And these tips are to guide you where you're supposed to be going.
Earning Cash on the Internet the Short Way
According to what I've learned, when anyone makes money through the internet using a process that doesn't recur, it is most likely a 'short term' way of earning money. There are pros and cons to wanting to make money online and they are the following:
· Working for another Employer on the Internet
This type of work is sort of what most people do offline. The money that they get is exchanged for the services that they provide. An advantage to this is that there is very low risk, especially regarding your finances because most of the time, for these type of jobs you don't need to come up with a capital. But, the perfect way of becoming rich in the long, long run by making money online is not exchanging your time and expertise for their money. You need to be able to gain assets that increase in value over time. These are what would earn you some huge returns. But for those who are interested in working for another employer, you can try Elance, oDesk, Guru or Rent A Coder.
· Immediate Cost Per Action (CPA) Earnings.
This is when you get paid when a person fills out a zip code or an email offer. There are a few top CPA offers that have caps on them. You need to be able to move fast in order to capitalize on these offers. Examples of great ways to do these are to distribute an email blast, create viral marketing for these offers and grab that commission before it is filled. This is definitely a fast way to make money online, and is not stable enough to keep you satisfied in the long turn. It's a good income for the present time or the short period. Another disadvantage is that it has stiff competition. Almost everyone wants to grab a way to earn money fast, especially for the best
For more steadfast and credible reviews on how you can make money online, visit Profit Lance. The Only online marketing course that is endorsed by CNN, FORBES, and CNBC. Find Out How The Profit Lance System Can Have You Making Money Online In Under A Week!
Earning Cash on the Internet the Short Way
According to what I've learned, when anyone makes money through the internet using a process that doesn't recur, it is most likely a 'short term' way of earning money. There are pros and cons to wanting to make money online and they are the following:
· Working for another Employer on the Internet
This type of work is sort of what most people do offline. The money that they get is exchanged for the services that they provide. An advantage to this is that there is very low risk, especially regarding your finances because most of the time, for these type of jobs you don't need to come up with a capital. But, the perfect way of becoming rich in the long, long run by making money online is not exchanging your time and expertise for their money. You need to be able to gain assets that increase in value over time. These are what would earn you some huge returns. But for those who are interested in working for another employer, you can try Elance, oDesk, Guru or Rent A Coder.
· Immediate Cost Per Action (CPA) Earnings.
This is when you get paid when a person fills out a zip code or an email offer. There are a few top CPA offers that have caps on them. You need to be able to move fast in order to capitalize on these offers. Examples of great ways to do these are to distribute an email blast, create viral marketing for these offers and grab that commission before it is filled. This is definitely a fast way to make money online, and is not stable enough to keep you satisfied in the long turn. It's a good income for the present time or the short period. Another disadvantage is that it has stiff competition. Almost everyone wants to grab a way to earn money fast, especially for the best
For more steadfast and credible reviews on how you can make money online, visit Profit Lance. The Only online marketing course that is endorsed by CNN, FORBES, and CNBC. Find Out How The Profit Lance System Can Have You Making Money Online In Under A Week!
Wednesday, March 11, 2009
Post Production Grief - Why it Happens and How You Can Avoid It
Your booklet manuscript is finished and you've proofread it several times. It looks and reads great, so you're ready for production, right? Wrong! What you need now is a pair of fresh eyes to look over your work. Why? Because you're too close to it to see it objectively.
When you have someone else read your manuscript you gain a new perspective of your work. It's a chance to see what your readers might think if you produced and published your manuscript just the way it is. This gives you the opportunity to correct errors and tighten your text before it goes public. You'll be amazed at the errors someone else will find in the manuscript you thought was perfect and ready to print!
You'll probably want to have more than one person look over your text, including a professional editor if your grammar and punctuation skills are a little rusty or need a little help. The old saying "Two heads are better than one" is certainly true. But, when it comes to your manuscript, having a few people read it over will save you alot of post production grief. There's nothing worse than having your freshly printed booklets arrive only to find that there are several errors you missed or that the text just doesn't look appealing. Your booklet is an extension of you as an author and business person, and it must appear professional.
Even after much scrutiny, you'll often find an error or two in most published works. One or two can be easily forgiven by your market if your content is top notch. Editors are human and humans do sometimes make mistakes. But, a manuscript that is published with many errors will hurt your career as a booklet author and publisher. It tells your audience that you really don't care what you put into the marketplace. It tells them you just slapped something together to make money. Having your manuscript read and corrected by someone other than yourself will ensure this doesn't happen to you.
When you have someone else read your manuscript you gain a new perspective of your work. It's a chance to see what your readers might think if you produced and published your manuscript just the way it is. This gives you the opportunity to correct errors and tighten your text before it goes public. You'll be amazed at the errors someone else will find in the manuscript you thought was perfect and ready to print!
You'll probably want to have more than one person look over your text, including a professional editor if your grammar and punctuation skills are a little rusty or need a little help. The old saying "Two heads are better than one" is certainly true. But, when it comes to your manuscript, having a few people read it over will save you alot of post production grief. There's nothing worse than having your freshly printed booklets arrive only to find that there are several errors you missed or that the text just doesn't look appealing. Your booklet is an extension of you as an author and business person, and it must appear professional.
Even after much scrutiny, you'll often find an error or two in most published works. One or two can be easily forgiven by your market if your content is top notch. Editors are human and humans do sometimes make mistakes. But, a manuscript that is published with many errors will hurt your career as a booklet author and publisher. It tells your audience that you really don't care what you put into the marketplace. It tells them you just slapped something together to make money. Having your manuscript read and corrected by someone other than yourself will ensure this doesn't happen to you.
Saturday, March 7, 2009
PPC Concepts Basic SEO
Many people are unaware of the basic concepts of search engine optimization and PPC management. For those people, I have put together a very basic overview to help explain what these Internet marketing strategies are.
Put simply, Search Engine Optimization (SEO) is the process of amending a website to appear closer to the top of the search results, and increase traffic as a result.
Google combines two "values" to determine the order of websites for a given term. These "values" could be described as a site's "relevance" to a search term and its overall "popularity".
The "relevance" is determined by a number of factors, relating to the content of the page. For example, if a site selling "exercise mats" does not include examples of this phrase in its pages, then it will not be considered to be highly relevant for this phrase, and is unlikely to rank as highly as a site that has "exercise mats" within its pages' titles, headings and paragraphs.
The "popularity" is determined by the links to the site from other web pages. Each link is considered to represent a "vote" for the site and the more links a site has, the more credible it becomes and the more likely it is to rank highly in the search engines.
Search Engine Optimization involves on page modifications and link building strategies to increase rankings and traffic over time. Making good keyword choices is essential to the success of SEO. The keywords must be searched for often enough to deliver a significant amount of targeted traffic but must not be too competitive for the site to achieve a decent level of exposure within the search engines.
AdWords, Google's Pay Per Click advertising system can provide almost instant exposure for a website for any search terms. A cost is incurred each time a visitor clicks on your ad and is sent to your site. The system is much like an auction where advertisers can set a maximum bid price, and higher bid prices will lead to higher ad positions. However, bid price is not the only factor that determines ad positions. Other factors, such as keyword to ad relevancy and website content will affect ad position. Professional Pay Per Click managers may be able to improve these factors, giving better ad positions or reduced bid costs.
Generally, SEO provides a better long term return on investment, whereas PPC campaigns have the benefit of instantaneous and easily quantifiable results.
Put simply, Search Engine Optimization (SEO) is the process of amending a website to appear closer to the top of the search results, and increase traffic as a result.
Google combines two "values" to determine the order of websites for a given term. These "values" could be described as a site's "relevance" to a search term and its overall "popularity".
The "relevance" is determined by a number of factors, relating to the content of the page. For example, if a site selling "exercise mats" does not include examples of this phrase in its pages, then it will not be considered to be highly relevant for this phrase, and is unlikely to rank as highly as a site that has "exercise mats" within its pages' titles, headings and paragraphs.
The "popularity" is determined by the links to the site from other web pages. Each link is considered to represent a "vote" for the site and the more links a site has, the more credible it becomes and the more likely it is to rank highly in the search engines.
Search Engine Optimization involves on page modifications and link building strategies to increase rankings and traffic over time. Making good keyword choices is essential to the success of SEO. The keywords must be searched for often enough to deliver a significant amount of targeted traffic but must not be too competitive for the site to achieve a decent level of exposure within the search engines.
AdWords, Google's Pay Per Click advertising system can provide almost instant exposure for a website for any search terms. A cost is incurred each time a visitor clicks on your ad and is sent to your site. The system is much like an auction where advertisers can set a maximum bid price, and higher bid prices will lead to higher ad positions. However, bid price is not the only factor that determines ad positions. Other factors, such as keyword to ad relevancy and website content will affect ad position. Professional Pay Per Click managers may be able to improve these factors, giving better ad positions or reduced bid costs.
Generally, SEO provides a better long term return on investment, whereas PPC campaigns have the benefit of instantaneous and easily quantifiable results.
Friday, March 6, 2009
Why Get Software Download For Spyware Removal?
Do you want to get software download for spyware removal? There are many different spyware removers on the web available for download, but their capabilities can vary greatly. All are able to scan and find all the errors in a PC, but eventually some of them are only able to quarantine the bad files but unable to delete them.
Despite these drawbacks, downloading spyware removal software is still the best and fastest way to fix malware problems. The key is to find a good and reputable remover program that can deal with every spy-ware problem.
1. What Are the Dangers That Spyware Can Do to a Computer User?
Firstly, every PC user should understand that these malicious programs can get installed into the system without the user knowing anything about it. Once it has infiltrated the system, it can potentially do a lot of damage like stealing sensitive and confidential information like credit card numbers, bank account numbers and passwords from the user's PC.
It is very important that you only download files from other people whom you know, and also be very careful when downloading free executable files from the web.
2. Why Get Software Download Spyware Removal?
It is the fastest and easiest method to deal with malware problems. They have become very popular on the internet and have been helping me to deal with many spyware and adware issues. Always remember to read reviews of these programs from users' testimonials before you download any of them.
3. How Does Spyware Removal Software Work?
The first thing it will do is give your system a full and detailed scan before generating a report on a list of all the errors found. Once that is done, it can then quarantine and remove or fix all the erroneous files found.
Despite these drawbacks, downloading spyware removal software is still the best and fastest way to fix malware problems. The key is to find a good and reputable remover program that can deal with every spy-ware problem.
1. What Are the Dangers That Spyware Can Do to a Computer User?
Firstly, every PC user should understand that these malicious programs can get installed into the system without the user knowing anything about it. Once it has infiltrated the system, it can potentially do a lot of damage like stealing sensitive and confidential information like credit card numbers, bank account numbers and passwords from the user's PC.
It is very important that you only download files from other people whom you know, and also be very careful when downloading free executable files from the web.
2. Why Get Software Download Spyware Removal?
It is the fastest and easiest method to deal with malware problems. They have become very popular on the internet and have been helping me to deal with many spyware and adware issues. Always remember to read reviews of these programs from users' testimonials before you download any of them.
3. How Does Spyware Removal Software Work?
The first thing it will do is give your system a full and detailed scan before generating a report on a list of all the errors found. Once that is done, it can then quarantine and remove or fix all the erroneous files found.
Thursday, March 5, 2009
The Qualities Of List Builders
With the large number of list building devices online, it would be easy to be confused as to what seems to be the best one being offered. You have looked at the product, and seen the literature and testimonials, but you still remain undecided. What you need to do is take a step back and with the list below, find the qualities of list builders that is best for your business.
1) Attuned to your business needs
If you have a small part time business, what you need is a list builder device can do the work on its own and at your spare time the generated interest would be addressed. On the other hand, if you have a full time operation ongoing, having a generator that immediately reaches out to prospects would be most appropriate. By reviewing product capacities and specifications, you would be able to find the best device for your business purposes.
2) Cost effective
Look for a product that is within your budget and see the capacities the product provides. You need to find a list generator that is within your budget to be able to work within your means. This decision to be cost effective would be pivotal to your investments and make your bottom line within reach.
3) Proven effectively
Finding write-ups on your prospective list generator is key to making the right decision on the list generator you would procure. Look for independent sources of commentaries on the product in consumer websites or forums. This would help you analyze the issues attendant to the product and see what can provide the best service for your business purposes.
1) Attuned to your business needs
If you have a small part time business, what you need is a list builder device can do the work on its own and at your spare time the generated interest would be addressed. On the other hand, if you have a full time operation ongoing, having a generator that immediately reaches out to prospects would be most appropriate. By reviewing product capacities and specifications, you would be able to find the best device for your business purposes.
2) Cost effective
Look for a product that is within your budget and see the capacities the product provides. You need to find a list generator that is within your budget to be able to work within your means. This decision to be cost effective would be pivotal to your investments and make your bottom line within reach.
3) Proven effectively
Finding write-ups on your prospective list generator is key to making the right decision on the list generator you would procure. Look for independent sources of commentaries on the product in consumer websites or forums. This would help you analyze the issues attendant to the product and see what can provide the best service for your business purposes.
Tuesday, March 3, 2009
5 Mistakes With Do-it-yourself SEO
I look at a lot of sites on a daily basis. There is a lot of common problems I see on the sites. Some people may have tags establishment or misuse of tags that have no real purpose. I have compiled a list of the top 5 do-it-yourself SEO mistakes. It is safe to say that many do-it-yourselfers can have at least one of these errors on their sites. These should help you avoid these costly mistakes and often pull you in the ranks.
1) Keyword tag - Seo Services
A keyword is the beacon of keywords, but not for keywords. You can not just stuff this tag with keywords that your entire site is related. The tags must reflect the keywords only on that particular page, not the entire site and not all of the keywords you think your site could be searched. Also, you should not have more than 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, do not write: Broadway tickets, the circus tickets, hockey tickets, boxing tickets, and so forth. Do use Broadway, the circus, hockey, boxing, tickets and so forth.
2) Description tag - It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these keywords to stuff. Search engines like Google are interested in what is on the page. More specifically, what visitors can see. In my opinion, the abstract tag has no place on a site.
3) Description Tag - The idea behind this tag is to describe what the "page" is about. Keywords related to the page should be implemented as well. The limit on words should be 20 to 25. I see a lot of site owners stuffing this tag with keywords, or having a description that is just as long. Stay within these guidelines and you will be fine.
4) Title tag - This, I believe, is the most important tag. This is the first tag the search engine bed. He tells what the search engine of the "page" is about. Do not put your web address here. Do not add your company name at the beginning of this tag either. It should not exceed 60 characters.
5) Content-If you notice, I received comments on the relevance of the "page", not your entire site. Each page has its own keywords. Tag the title tag, description and keywords. All these keywords should be the same. Add it to your content as well. Now your page should be fairly well optimized.
Why is it that the sites fall short? Simple, the content is not optimized. Search engines are, for the most part, pretty basic. You enter a search term and it retrieves sites containing those terms while also taking a number of other factors into account. So if your site does not have these terms, how will you find it? You will not. More to do with keywords and you will experience the same result, but for different reasons. Sometimes, while reading about SEO can be bad. Try too many tricks, tips or methods is like too many cooks spoil the soup. At the end, they may do more harm than good. These rules are very easy to be followed by all. And the doubt? Always consult or hire a professional SEO Expert
1) Keyword tag - Seo Services
A keyword is the beacon of keywords, but not for keywords. You can not just stuff this tag with keywords that your entire site is related. The tags must reflect the keywords only on that particular page, not the entire site and not all of the keywords you think your site could be searched. Also, you should not have more than 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, do not write: Broadway tickets, the circus tickets, hockey tickets, boxing tickets, and so forth. Do use Broadway, the circus, hockey, boxing, tickets and so forth.
2) Description tag - It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these keywords to stuff. Search engines like Google are interested in what is on the page. More specifically, what visitors can see. In my opinion, the abstract tag has no place on a site.
3) Description Tag - The idea behind this tag is to describe what the "page" is about. Keywords related to the page should be implemented as well. The limit on words should be 20 to 25. I see a lot of site owners stuffing this tag with keywords, or having a description that is just as long. Stay within these guidelines and you will be fine.
4) Title tag - This, I believe, is the most important tag. This is the first tag the search engine bed. He tells what the search engine of the "page" is about. Do not put your web address here. Do not add your company name at the beginning of this tag either. It should not exceed 60 characters.
5) Content-If you notice, I received comments on the relevance of the "page", not your entire site. Each page has its own keywords. Tag the title tag, description and keywords. All these keywords should be the same. Add it to your content as well. Now your page should be fairly well optimized.
Why is it that the sites fall short? Simple, the content is not optimized. Search engines are, for the most part, pretty basic. You enter a search term and it retrieves sites containing those terms while also taking a number of other factors into account. So if your site does not have these terms, how will you find it? You will not. More to do with keywords and you will experience the same result, but for different reasons. Sometimes, while reading about SEO can be bad. Try too many tricks, tips or methods is like too many cooks spoil the soup. At the end, they may do more harm than good. These rules are very easy to be followed by all. And the doubt? Always consult or hire a professional SEO Expert
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