Friday, March 13, 2009

Search Engine in Your Real Estate Business, and Why It's a Must

Real Estate is a cut throat business. You must equip yourself with the proper tools to make a success of it. Every single day, hundreds of thousands of sites are battling for position in the search engines. This includes nearly every Realtor or real estate agent in the country. If you don't keep up, you are going to fail, and lose positioning fast. You must know what you are doing, or your time will end up a complete waste.
90% of home buyers nowadays turn to the internet when beginning their home searches. It is extremely important that you are the first contact to these people. You will not only need a professional looking website, it will also need to be highly optimized for SEO or search engine optimization.
Most people don't get past the first page of results in the search engines before they click on a link. You want to do everything possible to secure your spot on the first page. For this very reason, many Realtors end up hiring an expensive SEO expert to do their real estate SEO for them. Not only is this unnecessary, it's also not the best idea for a few reasons.
1. They charge way too much for something you can easily do yourself in just a few minutes a day.
2. When someone else is doing your SEO, they don't share the same interest in your business succeeding as you do.
3. Knowing how to do your own SEO will ensure that the job is done the right way
4. There are no on-going fees!
Another great thing about knowing how to do your own search engine optimization for your real estate business, is that if you ever do decide to hire some help, you can actually know if they are doing what they are supposed to. Many times, SEO experts charge hundreds or even thousands of dollars for doing dead simple SEO. This can be just a couple hours of work!
Search engine optimization is not only easy to learn, it's also easy to implement. The key is knowing exactly what needs to be done. Real estate agents need search engine optimization if they want to get qualified leads! It's a steady source of free traffic, and many Realtors don't even do SEO. That's a huge mistake. A first page ranking in any search engine for a top real estate related keyword can bring thousands of targeted visitors to your website.
A real estate business without proper SEO is severely limiting their income potential. Not only from new business being generated, but also the amount of real estate relocation leads you can get referral fees from. The possibilities are endless! Bottom line, learn how to do your own SEO for your real estate business. You will see drastic changes.

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